Language of Aroma

Humans can distinguish at least one trillion distinct smells, yet many people find it difficult to precisely describe them. Due to this, the world of aroma has traditionally borrowed its language from the other senses. Designing purely for the visual, however, engenders alienation. Language of Aroma unites 19 leading experts and iconic brands around one powerful detail: Aroma. How can inclusive design principles be used to create the new, objective language of aroma?

Join the conversation with a Master Sommelier, Bocuse d'Or team coach, Michelin-star Chef, winemaker, and academics from Brown, UC Irvine, and UBC. Blend in scent-branding experts, artists, Microsoft Design, TEALEAVES, and language creators from Game of Thrones, Pantone, and musicology. The goal is to democratize aroma to ultimately enhance the ability to receive information, explore the world, satisfy essential needs and experience joy and wonder.

The movie will be followed by a discussion on aromas and tasting of wines. Participants will then be invited to join the wine fair taking place in the Galerie 35.

Projection dans le cadre du festival Eko-Logika

Sentez l'arome de Life Sciences Film Festival - LSFF - il va continuer dès le 4 novembre à Česká zemědělská univerzita de Prague.